Nimble Adds New Social and Marketing Tools to Office 365

Office 365 has a long list of powerful tools and programs designed to develop professional-quality documents and communicate within a company and with customers at the highest level. With a partnership with Nimble, Microsoft is adding a powerful marketing customer relationship manager (CRM) to its suite.

The traditional CRM programs your business has been using often involve massive amounts of wasted time on redundancies. With Nimble, Microsoft offers a program that can save your business time and money while giving you new insights into business relationship building.

What does Nimble do?

Nimble is a complete integration into the entire Office 365 suite, allowing for it to do all of the data entry and logging follow-ups that you were previously doing yourself. Nimble syncs programs throughout your Office suite so that information is already present for you. This feature works with:

• Outlook email

• Calendar

• Contacts

• Social programs like Skype

Whenever you begin using any of these programs, Nimble will give you all the information you need on all your contacts, including:

• Where they work

• Job title

• Work experience

• Education

• Relationship history with you and your coworkers

• What they are discussing on social media

On top of that, you’ll have all their company information available as well. So, you’ll have no trouble finding the:

• The industry they work in

• Location and contact information for that business

• Number of employees

• Company Revenue

• Year the company was founded

• CEO’s name

With these and other tools, such as marketing automation, developing crucial business relationships becomes far easier than it ever was before. For instance, with Nimble, sending a group email to all your contacts will appear not as a mass email but as a personalized, sincere message. This increases the likelihood that all parties will read and respond to the email either through a returned message or clicks within the email.

With such integration, it’s now possible to transition between communication programs without wasting time updating or losing data. Relationships can flourish from social media to Skype to Outlook, and all appointments will automatically be set in the calendar.

All of these tools can be used on Office 365 in any format. So, you can take all the benefits of Nimble with you, whether you are working from a desktop, a laptop, a tablet, or a phone.

How do I get Nimble?

Nimble now comes complimentary with Office 365 (although a Nimble Business edition costs an extra fee). Nimble can be accessed on PC as well as Mac. It only requires an Office 365 subscription and either Outlook 2016 (on PC), Outlook 2016 (on Mac), or later.

Nimble can be found in the Microsoft App Marketplace or by clicking the Store icon in Outlook 2016 for Mac and then searching under Add-ons.

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